FERN. Campaign
Services
IDENTITY BRANDING
Client
Universal Records
Info
The solo arist, Fern., wanted to have a branding that will resemble the sophisticated genre 'Cool Pop' to his identity. I gave them a look that was inspired by The Weeknd, Mura Masa, and Manila Grey. It is derived from RnB styling while having some minimalistic elements to it to make his whole aesthetic both cool and clean.
